Not because they have bad products or not enough ad spend — but because four specific growth levers aren't being maximised. This video explains exactly what they are.
Ecommerce growth isn't actually complicated — but most founders are focused on the wrong things. Here's what that usually looks like.
The problem isn't effort. It's that without a structured framework, growth becomes guesswork — you're constantly reacting instead of executing a plan that compounds over time.
That's what the CART framework fixes. And it works because it's built from what actually moves the numbers in ecommerce businesses — not theory.
The CART framework identifies the four variables that determine your revenue — and shows you exactly where to focus first to get the highest return on your time and money.
How many new customers are you acquiring — and at what cost? Getting the right customers in profitably is the foundation everything else builds on.
What's the average value of each transaction? Small increases in AOV have an outsized impact on margin because the acquisition cost is already paid.
How often do customers come back? Improving repeat rate is consistently the highest-ROI activity available to a scaling ecommerce business.
Do you know which of the above is actually working? Without solid data foundations, you're optimising blind — and usually spending money in the wrong places.
The compounding effect
Move each lever by just 30% and revenue doesn't increase by 30% — it DOUBLES!
Gary's knowledge, expertise and insights are priceless. He straight away was able to pinpoint a strategy that works and recommend implementing things we hadn’t considered. Extremely kind, professional and very generous with his knowledge and help. I would 100% recommend working with Gary.
Sophie Cooper Founder, I Am Denim
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