Earnings Disclaimer & Limitation of Liability

1. No Earnings Guarantee

Ecom180 Ltd makes no representation, warranty, or guarantee that you will earn any specific amount of money, achieve any particular revenue target, or experience any specific improvement in your business as a result of purchasing or completing the Ecommerce Growth Academy.

Any reference to potential revenue increases, profit improvements, or other financial outcomes — including the CART framework illustration showing how compounding lever improvements can more than double revenue — are provided for educational and illustrative purposes only. They represent mathematical possibilities based on the stated assumptions, not a promise of what you will achieve.

Ecommerce is an inherently variable and competitive activity. Results depend on numerous factors that are specific to your business and entirely outside our control.

2. Factors That Affect Results

The results you achieve — if any — will depend on a wide range of individual factors, including but not limited to:

• The nature, category, and quality of your products
• Your existing customer base and market position
• Your prior experience and skill level
• The time, effort, and resources you invest in implementing the programme
• The competitiveness of your market and industry trends
• Economic conditions and consumer spending patterns
• The quality and performance of your existing platforms, tools, and suppliers
• The decisions you make and how consistently you apply what you learn

Because these factors vary significantly from business to business, individual results will vary. The same strategies and frameworks can produce very different outcomes for different people.

3. Testimonials and Case Studies

Any testimonials, results, revenue figures, or case studies shared in connection with the Ecommerce Growth Academy — whether on this website, in course materials, in emails, or on social media — represent the experiences of specific individuals in their specific circumstances. They are shared in good faith and are not fabricated or manipulated.

However, past results of any individual student are not a guarantee, representation, or prediction of your results. You should not assume that your experience will match any testimonial or case study presented.

Where student results are shared (for example, CART benchmark before-and-after data), this is done with the individual's permission and is presented accurately as reported by that individual.

4. Educational Nature of the Programme

The Ecommerce Growth Academy is an educational programme. It is not a done-for-you service, a managed marketing solution, or a guaranteed growth system.

Nothing in the Academy constitutes financial advice, investment advice, legal advice, tax advice, or professional business consultancy. The content is designed to inform and educate — it is your responsibility to assess how any strategy, framework, or tactic applies to your specific business and circumstances.

We strongly recommend that you seek independent professional advice — from accountants, solicitors, financial advisers, or other relevant professionals — before making significant business decisions, particularly those involving financial commitments, legal structures, or regulated activities.

5. Limitation of Liability

To the fullest extent permitted by applicable law, Ecom180 Ltd, its directors, employees, and contractors shall not be liable for:

• Any loss of profit, revenue, or anticipated savings
• Any loss of business opportunity or goodwill
• Any indirect, consequential, special, or incidental loss
• Any loss arising from your reliance on the course content or your implementation of strategies taught in the Academy
• Any loss arising from the actions or decisions of third parties, including platforms, agencies, or service providers you engage as a result of the programme

Where liability cannot be excluded by law, our total liability to you in connection with the Academy shall not exceed the amount you paid for your access.

Nothing in this disclaimer excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other matter that cannot lawfully be excluded or limited under English law.

UK consumers

If you are a consumer based in the United Kingdom, your statutory rights under the Consumer Rights Act 2015 and other applicable UK consumer protection legislation are not affected by this disclaimer.

EU and EEA consumers

If you are a consumer based in the EU or EEA, your mandatory statutory rights under the laws of your country of residence are not affected by this disclaimer. Where applicable EU consumer law provides you with rights that cannot be excluded or limited by contract, those rights remain fully intact.

United States

If you are based in the United States, some states do not allow the exclusion or limitation of incidental or consequential damages, or limitations on implied warranties. Where such limitations are not permitted by applicable state law, they do not apply to you to that extent. This disclaimer complies with the Federal Trade Commission's guidelines on endorsements and testimonials.

6. Governing Law

This Earnings Disclaimer is governed by and construed in accordance with the laws of England and Wales. Any disputes arising in connection with this disclaimer shall be subject to the jurisdiction of the courts of England and Wales, subject to the consumer law rights described in Section 5 above.

7. Who We Are

This disclaimer is issued by:

If you have any questions about this disclaimer, please contact us at the address above.